CREOATE Connections & Growth Programme

Overview of the CREOATE Connections & Growth Programme [PDF]

What is Creoate Connections?

Creoate Connections is our seller referral programme. If you nudge a retailer you already have a relationship with, from Faire, Ankorstore, your own CRM, or anywhere else to sign up and order through Creoate, you earn 0% commission for life on everything they order from you: their first order and every repeat order after it.

What's the difference between the 0% referral benefit and the Growth Programme?

They are two separate benefits that stack:

• 0% commission for life applies specifically to the retailers you personally refer. It's open to every seller, with no cap.
• The Growth Programme is an additional benefit. Once your referred retailers generate enough GMV, your standard commission rate drops across all CREOATE marketplace orders.

Why is Creoate running this programme?

Referral-based and offer-linked deals convert around 33% higher than standard orders (Shopify), and sellers using self-serve tools alongside relationship-led outreach see roughly 2.4x the conversion of self-serve alone. The programme is designed to activate retailer relationships sellers already have, rather than asking them to build a new list from scratch.

0% Commission on Referrals

How does the 0% commission for life work?

Every retailer you personally refer earns 0% commission on their orders with you, permanently, covering their first order and every repeat order after it. This lowers your blended commission rate over time; participating sellers typically land around 8-12% blended.

Does it apply to first orders only, or repeat orders too?

Both. First-time and repeat orders from a referred retailer are covered.

What do I need to do to make this happen?

Nothing beyond sharing your retailer contacts. Creoate handles invites, outreach and tracking, and runs a multi-channel campaign to reach your list over a couple of weeks. However, for maximum conversion, it is always best to run these campaigns through your own CRM too.

The Growth Programme 

It's a tiered incentive on top of the 0% referral benefit. As the GMV from your referred retailers builds up over a rolling 3-month period, your standard commission rate on all marketplace orders drops, in addition to the 0% you already get on referred accounts.

How is my tier worked out?

It's based on a rolling 3-month total of GMV (first-time and repeat combined) from retailers you have personally referred. It's recalculated at month-end and applied from the following month.

What are the milestones?

Who can join the Growth Programme?

It's currently open to the first 50 brands, with more slots opening as capacity allows. Book a meeting with your Account Manager to confirm your slot.

Can the Growth Programme change over time? 

The Growth Programme is subject to change. We may update eligibility, commission tiers or programme benefits over time based on participation and performance. If any changes are made, we'll communicate them in advance where possible. 

What support do I get on the Growth Programme?

• Quick support: WhatsApp access to your Account Manager for quick replies.
• Campaign monitoring: Deliverability, engagement and sign-ups tracked and reported for you via the Referral Summary tab on the dashboard.
• A dedicated marketing campaign, built by our marketing team, to maximise engagement and conversion.

What Referred Retailers Get

What's the incentive for the retailer I refer?

• 50% off their first order (up to £75), stacked on top of the seller's own storewide discount.
• 60-day free returns from day one on that first order.

Why would they keep ordering after that?

• Payment terms on every order (subject to approval)
• Free shipping above a minimum order value, funded by Creoate.
• Automatic updates when the seller lists new products.
• Seasonal marketing emails with updates from the seller's brand.

How It Works 

What do I need to do to get started?

Book a demo with your Account Manager, that's the only step required. Your AM will walk you through some obtaining a list, it could be an export from Faire, Ankorstore, your own CRM, or just some your website. We can use your referral link to convert into a QR code and send to your buyers. 

I don't have a CRM. Can I still take part?

Yes. Creoate provides ready-to-send email and SMS scripts and manages a 3-touch outreach cadence on your behalf.

Can I refer retailers who already have a Creoate account?

Yes, your account manager will ask you to submit a Commission Removal form which will ask for supporting evidence. Once approved, they will be added to your account as a commission-free customer. 

How will I know it's working?

You'll get reporting on opens, clicks and referral orders through the vendor dashboard. No spreadsheets required on your end.

When do the rewards actually kick in?

The 0% commission applies immediately to referred retailers. Growth Programme credits apply from the next monthly cycle once you've hit a milestone 

Is there a cost to take part?

No, it's a free benefit we are providing to our valued sellers on the Marketplace.

How quickly do sellers typically see results?

From our trial run, sellers see early movement (signups, new followers) within about 7 days of a campaign going out, and typically expect to unlock a 4% average commission reduction within their first 2 months on the Growth Programme.

Have any questions that are not listed here? 

Book a meeting with your Account Manager to discuss in more detail.